Case Study 5

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Overview: In today’s advancing technological world your organization needs a marketing plan that includes an effective website and social media tools to supplement conventional marketing techniques. The addition of blogs, wikis and podcasts will set you apart from your competition and also create a meaningful outlet for your members to socializewith one another, which after all is the reason they are members in the first place.

SONET is a cost effective web-based turnkey solution for associations. These associations often have a need to increase member acquisition and retention, to easily integrate activities and databases, to improve the process of making site changes, and to develop new revenue streams. They often have difficulties in doing so with the budgets available to them which makes SONET a highly economical and practical option.

Solution: Proximo created a centralized database and web-site. Companies around the world can register on the web and submit applications online, including all technical information and drawings of molecular diagrams. The entire process of review, follow-up, and approval is managed via the system. Eventually, the system was modified to permit CTFA to charge for the applications via online credit card payments and to export the approved applications to a publications database managed by the association.