Everyone has data – usually more than you know what do with. But often all of this data is spread across multiple data sources, forcing you to look at one source or another…or struggling to merge data together each time you need it.
Integral is our data warehousing product that solves this problem by using industry-strength ETL tools from Oracle, and Microsoft. Using pre-defined, yet extensible, warehousing structures for common data sets – including customer, donor, product, purchasing, and financial – we can get a project done more efficiently. Integral also has standard packages to track and record operations that feed data to and extract data from a warehouse.
Lastly, Integral not only interfaces cleanly with Entiendo for reporting, but offers you the following add-on products and services:
Predict behaviors and events based on history. Given the proper data, we are able to predict anything from donations to purchases to dis-enrollments, depending on need and your industry. As business people, we understand that the "proof" of our modeling solutions is in the results. While our deliverables will always have the required statistical underpinnings, our deliverables will be in a format of your choosing so that you can confidently explain our findings to your various constituencies. Data+ uses GMAXTM, which automates the laborious and often manual and subjective tasks of data testing, variable selection, creating new variable combinations and model algorithms. By mixing, matching and testing new combinations of data variables, exponential "lift" (predictability) can be gained from the best competitive advantage you have - your own data.
What are people saying? Most data and reports revolve around quantities, counts, dollars, and averages. But what words people use about your company and products, in their communications to you and between each other, are an extremely valuable and often untapped resource. Text+ trolls through this text – from blogs, e-mails, call center text, and surveys – and categorizes what is written into subjects based on a dictionary of words and phrases created for your company, so that such free and unstructured information can be reported on and drilled into like any other set of data.
Take your customer, prospect, or donor records and append to them over 350 demographic and affinity data variables, all based on name and address. Such information is useful to Data+ but could also be important to your internal sales and marketing processes. NCOA, phone, and e-mail appends are also available.
For more information, please contact us at firstname.lastname@example.org or call 800-236-9250 ext 318